Avant
We would rather talk about anything other than money. Politics, sports, divorce, death. But life is full of curveballs and people need a financial company that rewards the grit and tenacity it takes to pull through financial challenges. Avant was looking to be that company. Starting from the bottom, we repositioned the brand to give them a platform that empowers their customers to defy their circumstances. From there, we did a little housekeeping on their mark and created a vivid visual system and language to help underserved financial customers be seen.
REBRAND:
Brand strategy, design strategy, brand mark facelift, visual identity, tone-of-voice, illustration, art direction
Photography: PAT MOLNAR
Stylist: ANGELA KELLEY
IDENTITY SYSTEM
Flexibility was essential to the system to articulate how Avant has the range and breadth of solutions people need.
CUSTOM PATTERN LIBRARY
All of the patterns are built off the angle of the Avant "A."
It allows them to pair up and patchwork together.
COLOR
To stand out in the ever-growing fin-tech market we anchored the system in an energetic palette that could be used in illustrations, patterns, even inspire props and wardrobe.
