With 20+ years of brand building, I’ve learnt that obsessive curiosity and deep understanding is what makes the work impeccable. Branding is a collaborative endeavor that takes just as much spycraft as it does design craft. Whether starting from scratch or reviving a classic, I motivate my teams to think beyond the surface of where an opportunity begins to rigorously craft compelling solutions that are enticing and emotive. 

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Growing up in Hong Kong, Tokyo, Germany, and Canada, profoundly influence how I observe the world around me and where I seek inspiration. I design for people and their experience in mind.

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I also, moonlight as a tickle monster for three little rascals and have a compulsive need to crochet.