It's 5:30p.m. and you just remembered it's Valentines Day. Good luck! Walgreens, like other drug store chains, have the stigma of being the plan-Z of gifting. We wanted to repackage how the seasonal aisle at Walgreens felt. We worked on bringing to life the theme of a "festive voice" for each season. From the "happy holidays" to "ring in spring" we worked to create a unifying platform for their package design that could scale for a variety of structure and across seasons. We also worked directly with the merchandising team to create seasonal look books with cohesive themes, trend inspiration and original graphics for the buying team. The result was a program that timelessly captures the joy of every holiday.