Rite Aid
Healthy Futures
With its shift to focus on health equity for underserved communities, the Rite Aid Foundation had outgrown its name. They needed a new brand to inspire the future initiatives of the charity. After interviews, workshops and audits, we establish the brand essence — Positive Change, Together. From there came the new name that captured the humanity and vision of the charity. The brand mark followed as a symbol to express the joining of the community initiatives, neighborhoods and the charity's resources to bring deliberate change through individual efforts — the human spark.
BRAND CREATION:
Brand strategy, brand naming, brand mark design, visual identity, style guide, collateral design, digital design
CHARITY MISSION
Together with our communities, Rite Aid Healthy Futures creates positive change, advancing health, equity and opportunity in our neighborhoods.
The new identity system and name use color and intersecting shapes to show the strength of empowered communities.
