Our pets are animals. Petco's Good Lovin' offers dog chews to satiate their primal needs. It was long overdue for a rebrand. Staying with the original name, we worked on creating a look that would strengthen credibility through transparency and communication about the sourcing of their bones and animal parts. The look that started in dog chews, flexed as the offering expanded into rawhides and functional jerkies. Pet parents quickly learned that dogs love the good stuff.