Greenwise
Having set a standard for itself and Publix, there was a lot of equity that Greenwise had to build on. So, we started by building the redesign around the key visual elements that we needed to honor. The most notable being the Greenwise yellow. From there, we designed elements to visualize the beauty of organic or naturally derived ingredients using illustrations paired with product photography. The back was dedicated to educating shoppers to the benefits of the wholesome ingredients in Greenwise. The overall result was stronger brand blocking and a cohesive brand experience that extended from aisle to aisle.
BRAND REDESIGN:
Design strategy, packaging redesign, art direction, style guide, design scaling
Client: PUBLIX
Photography: CHARLES SCHILLER
Illustrators: CLAUDIA, ANA, MINNA MAE
The combination of photography and illustration allowed the system to come to life on multiple packaging materials and sizes.