Lassie Dog Co.

How do you reposition an icon? Dreamworks was wondering the same thing. What could be next for this iconic hero? Rather than creating a new spin-off series or movie, we worked with Dreamworks to create a lifestyle around this dog of dogs. Born of that was Lassie Dog Co. a platform for everything from products and food to grooming and training. Lassie Dog Co. aims to help your pup realize their inner hero.

BRAND CREATION:

Brand strategy, brand naming, brand mark design, visual identity, style guide, packaging design, social, digital design