Publix

If you have ever vacationed in Florida, you have likely wandered into a Publix -- where shopping is a pleasure. Working with their internal creative team, we worked on extending their initial ideas for the latest redesign of their largest private label brand. The concepting, styling and art direction of the photography was key to capturing the delightfulness and quality of their products. Working with thousands of items across multiple categories in all departments required a deftness to designing for scale.