Robinson Fresh

With more than 100 years of experience delivering produce around the country, Robinson Fresh was the biggest fresh-produce company consumers had NEVER heard of. Our challenge was to pull the brand from B2B to B2C. We started by understanding how they deliver on freshness and how that could distinguish them in the consumer market. With these insights, we set out to grow this positioning into their new brand identity and consumer packaging. It had to express the infinite possibilities of freshness, while also honoring the equity and reputation they had built during a century of delivering quality freshness.