Sweet Me Creamery
It all started with the flavors. Kemps was experimenting with classic All-American treats, like Strawberry Rhubarb Cobbler, Lemon Bar and Brookie Dough. With these flavors as inspiration, the branding and packaging was designed to capture the homey nostalgia of handcrafted traditions — like slow-churned ice cream. The custom brand mark alludes to painted signs of an old-time ice cream shop. The iconic patchwork pattern is based on farmhouse quilts and is used to differentiate between flavors.
BRAND CREATION:
Design strategy, naming, brand mark design, visual identity, packaging design, art direction
BRAND MISSION:
Inspired and indulgent treats,
designed to make everyday a little sweeter.
One spoonful at a time.
After the successful debut of seven flavors, Kemps launched seven more only fours months after launch.
