Gifting is tricky. Each holiday season Target works to make gifting easier with their selection of beauty gift sets. Working with the Target product team, we helped to determine style trends for the program, select exclusive products and create a branded collection — “Winter Garden.” The visual inspiration for the gift sets is rooted in how light refracts through frozen winter flora. For each gift set we layered different combinations of iridescent foils over vivid ombres and tranquil florals. The box windows mirror the crystal cuts of the lattice shapes used throughout the collection. While the design does not rely on a seasonal brand mark, the shared graphic geometry creates an alluring branded look.